How Dupain × L’Oréal Turned a Limited-Edition Croissant Into a 1,005% Return
The Beirut bakery that paired a limited-edition croissant with a L’Oréal lipstick.
The content.
In their words
“For our Dupain x L’Oréal collab, we needed creators who actually fit the brand, not just big followings. Collabfront sourced the right ones fast.”
Samer M.Co-Founder, Dupain- ROI
- 1,005%
- earned media value
- $5K+
- impressions
- 100K+
- creators across two campaigns
- 15+
01The challenge
Dupain is a bakery in Beirut. With L’Oréal, it created a limited-edition croissant paired with a L’Oréal lipstick, in a shared box under the line “Your lips but better butter”, and it needed food lovers and beauty lovers to see it at once, while it was still in store.
02The solution
Two campaigns on Collabfront. First, creators came to Dupain in Saifi and filmed their coffee and desserts. Then a second wave got the limited L’Oréal box to unbox and taste on camera.
03The result
A 1,005% return on what Dupain spent, the highest of any brand here. 15+ creators across two campaigns brought in $5K+ in earned media and 100K+ impressions, and Dana Chehab’s visit alone passed 20K impressions.
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